[01] INTRODUCTION
From acquisition to exit: reimagining Pandruk as a print innovator
[ BACKGROUND ]
In 2016, we—Ania and Hubert, acquired Pandruk, a modest Kraków print shop at Łobzowska 45, seeing an opportunity to redefine print management. At the time, Pandruk served a small local clientele with no digital presence, limiting its growth.
We set out to transform it with a fresh brand and a digital-first vision, a journey that led to a successful exit in December 2024.
[02] THE CHALLANGE
A local shop’s limits
When we acquired Pandruk, it was a traditional print shop at Łobzowska 45, serving local clients with limited scalability. The print industry was fiercely competitive, and Pandruk lacked a digital presence to reach broader markets.
We saw an opportunity to bridge this gap—creating a “Fajna Drukarnia” (Cool Print Shop) that could serve both local businesses and larger B2B clients with efficiency and innovation.
[03] OUR APPORACH
Drawing on Funktional’s branding expertise, we reimagined Pandruk’s identity, crafting a fresh, accessible brand that spoke to diverse clients—from architects needing CAD precision to firms seeking bulk prints. We positioned Pandruk as a hybrid: an online print platform and print management service.
Instead of investing in heavy machinery, we built a network of partner print shops, optimizing costs and expanding our offerings. Ania’s design thinking and Hubert's strategic focus ensured every step was intentional, blending creativity with practicality.
[04] THE VISION
01. A Digital-First Strategy
We envisioned Pandruk as a leader in digital print management, aiming to expand its reach beyond Kraków through a scalable, online-first approach. Our strategy focused on leveraging partnerships to offer diverse services, setting the stage for nationwide growth and a future-ready business model.
02. Branding for Accessibility
Funktional’s expertise shaped Pandruk’s new identity as “Fajna Drukarnia” (Cool Print Shop), a brand that felt approachable yet professional. We crafted a vibrant visual language to appeal to diverse clients, from local businesses to architects, ensuring Pandruk stood out in a competitive market.
03. UX/UI Design for Simplicity
Our vision included a user-centric web app, designed with intuitive UX/UI to simplify the print ordering process. We prioritized seamless navigation and clear workflows, ensuring clients could easily access services like CAD prints or bulk orders, enhancing their overall experience.
04. Technology to Scale
We designed a custom web2print system to integrate with partner print shops via APIs, offering digital, offset, and large-format printing. While not implemented, this technology became a cornerstone of the vision we sold, enabling the new owner to go fully digital.
[05] THE RESULTS
By 2024, Pandruk had grown from a local shop into a scalable B2B solution, serving clients like Bioderma and UNICEF nationwide with a bold digital roadmap.
Beloved by customers for its quality and service—reflected in glowing Google Reviews—we scaled operations and expanded our reach. In December 2024, we successfully exited, a milestone in our journey of building ventures that matter.
[06] LESSONS LEARNED
Pandruk taught us the power of lean innovation and strategic branding—values we now bring to 1Kollektiv. It showed us that a compelling vision, paired with smart partnerships, can drive impact and attract the right buyers. Every venture we build today carries these lessons, ensuring we create with purpose and resilience.
